Over the weekend, I thought of all the times I’ve advised clients and friends to be totally transparent and to write or speak in their own voice on their blogs.
Then I realized: I haven’t been doing that much myself here lately. Yeah I know, the shoemakers children have no shoes.
So to get myself on the right track, I started taking a course created by Corbett Barr called Start a Blog That Matters. *Full disclosure: I belong to the Fizzle.Co community, run by Corbett Barr, Caleb Wocjik, and the irrepressible Chase Reeves – Start a Blog That Matters is offered as part of Fizzle.Co membership, along with many others. )
I’m on the section that helps you choose the right topic and define your audience. One of the techniques he recommends, once you’ve narrowed your choices to 2 or 3 topics, is to write 5 blog posts on each topic, and see which one your gut tells you is right for you. In the spirit of transparency and not being afraid to fail in public, I am going to publish my 5 posts on each topic here on Brain Currency, and see what I learn.
I’ve chosen to test out two topics, tentatively targeted at these audiences:
1. Content Promotion (targeting musicians, creatives, techies, and social media personalities)
2. Wine Reviews and Pop Culture (targeting techy savvy African-Americans – This would be built around a podcast)
Why did I choose these 2 topics?
I took a “blank slate” approach and asked myself ‘ if I started a blog today, what would I do?’ I made a list of bloggers and content creators I admire, and examined why I admire them, and then looked for patterns. Two that immediately jumped out were:
- They were excellent content promoters and/or
- They had an online show of some kind – podcast, livestream, vodcast etc.
- I also realized I wanted to have a “show” of some sort also.
I’m going to start with the ‘Content Promotion’ topic first. You will see five posts from me starting this week around this first, then I’ll move to the Wine Reviews and Pop Culture topic. I’ll evaluate traffic, engagement, links, sharing, and comments. I’ll also equally evaluate if I’m having fun, if I think the topic has “legs”, if, as Gary V says I can come up with at least 50 post ideas, etc.
I hope this journey will be instructive and helpful to you guys. I am sure you’ll tell me. Let’s see what we learn together ok? Thanks.